A Connected Journey
AIBD is an annual medical conference that brings together gastroenterologists, nurses, physicians, surgeons, and healthcare professionals committed to advancing the field of inflammatory bowel disease (IBD). The event equips clinicians with the latest insights and tools to stay ahead in the ever-evolving landscape of IBD management.
I had the opportunity to lead a complete rebrand of AIBD, moving away from its outdated orange and maroon palette. The new visual identity introduces a refreshed color system and upward-moving circular motifs, symbolizing the continuous journey toward better outcomes for those impacted by IBD. This identity reflects AIBD’s commitment to empowering excellence, fostering innovation, and highlighting that—like the intestinal tract—progress in IBD care is a connected and dynamic journey.
Old Look and Feel
Brainstorm/Exploration
New Color Palette
Brochure Examples
Website Application
Social posts
Digital Ads
Meterboards
Generic Backdrop