Logo Design | HMP Global
The Cape Cod Symposium is a leading national event for addiction treatment and behavioral health professionals. When the event introduced a Golf Tournament, the goal was to create a logo that aligned with the core brand identity while appealing to attendees seeking professional enrichment and networking opportunities.
My Role
I led the logo design process, developing three strategic concepts that balanced brand consistency with a polished, approachable tone suitable for the new initiative.
Cape Cod Symposium main logo
Concept 1
Concept 1 Golf Polo
Concept 1 Golf Ball
Concept 2
Concept 2 Golf Polo
Concept 2 Golf Ball
Concept 3
Concept 3 Golf Polo
Concept 3 Golf Ball
Outcome
Option 3 was selected, and I extended the visual identity across social graphics and sponsored signage, creating a cohesive and professional presence for the tournament across all event touchpoints. This project highlights my ability to adapt established brand systems for new initiatives while delivering thoughtful, audience-focused creative solutions.