Podcast Logo Design | HMP Global
At HMP Global, I was tasked with developing logo concepts and cover art for WoundConversations, a new podcast that brought a conversational element to an established medical conference brand. The goal was to create something fresh and engaging while staying true to the existing WoundCon identity.My Role
I explored multiple concepts that extended the existing brand system in a more dynamic, story-driven way. Since the original logo subtly echoed a speech bubble, I reimagined that feature as the foundation of the new design—using shape, color, and typography to convey dialogue and connection. The final direction infused new energy into the brand while keeping it cohesive, recognizable, and modern.
Logo Exploration
Concept 1
Podcast Album Cover Art
Social Posts
Concept 2
Podcast Album Cover Art
Social Posts
Concept 3
Podcast Album Cover Art
Social Posts
Final Comparison
Outcome
Concept 1 was ultimately selected and rolled out as the official podcast identity. The final design brought a clean, modern energy to the WoundCon brand—introducing an approachable, conversational look that felt fresh yet familiar. By evolving existing elements in a thoughtful way, the new visuals gave the brand a sense of movement and connection while keeping it cohesive across channels.